MANGANMEDIA
Media curriculum and student gallery
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Area of Study 3 Media production design
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Media production designs are a set of written and visual documents that detail the stages of production of a proposed product. The production design communicates both creative vision and thorough planning. The media industry has speci c methodologies, conventions and work ow for documenting media production in different media forms. These methods vary from form to form and within forms according to the style and/or genre of the proposed product.
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Audience engagement consumption and reception is at the heart of media production. A feature common to production design across media forms is a clear understanding of the proposed audience/s. Audiences may be delineated by demographic or social factors, identi ed by their interests and experience in media works, forms, genres or styles, or created by media institutions or individual producers for a particular purpose. Detailed articulation of audience/s and how they will be engaged underpins all aspects of a media production design.Informed by their learning in Area of Study 2, students use industry speci c design and planning, both in written and visual documentation, to complete a media production design. The design incorporates a clear ctional and/ or non- ctional narrative for a speci ed audience in a selected media form as outlined below.
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Students take into account the relevant media codes and conventions of the selected media form. The production design is developed for one of the following media forms:
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A video or lm production of 3–10 minutes in length, including title and credit sequences.
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An animated production of no more than 10 minutes in length, including title and credit sequences.
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A radio or an audio production of a minimum of 8 minutes in length, including title and credit sequences.
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A digital or an analogue photographic presentation, sequence or series of a minimum of 10 original sourced
images shot, processed and edited by the student.
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A digital or traditional print production of a minimum of 8 pages produced and edited by the student.
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A digital and/or an online production that demonstrates comparable complexity consistent with the other media forms.
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A convergent or hybridised media production that incorporates aspects of a range of media forms and is consistent with product durations and the descriptors listed.
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Outcome 3
On completion of this unit the student should be able to develop and document a media production design in a selected media form for a specified audience.
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Unit 4: Media production and issues in the media
In this unit students focus on the production and post-production stages of the media production process, bringing the media production design created in Unit 3 to its realisation. They re ne their media production in response to feedback and through personal re ection, documenting the iterations of their production as they work towards completion.
Students explore the relationship between the media and audiences, focusing on the opportunities and challenges afforded by current developments in the media industry. They consider the nature of communication between the media and audiences, explore the capacity of the media to be used by governments, institutions and audiences, and analyse the role of the Australian government in regulating the media.
Area of Study 1 Media production
The production, post-production and distribution stages of a media product are a natural progression from the pre-production stage of the media production process. Students move from production into post-production where the manipulation, arrangement or layering of the ideas and material generated in pre-production and production leads to the realisation of their production design.
Media creators and producers re ect on and work with others to gain insight into whether their products communicate their planned intent, re ning their products in the production and post-production stages. Students undertake personal re ection and seek feedback on their work, developing, re ning and resolving their product as a result. They document iterations of their production after considering the factors that have in uenced the development, re nement of materials, technologies and processes, the resolution of ideas and the effect they have had on the nal product.
The creation and production of the media product is an individual undertaking. In some cases the implementation of the production design may require the student to work with others. Throughout both the production and post- production stages, the student should be the key principal in the production process. All work undertaken by any cast or crew or external assistance must be under the direction of the student and documented in the media production design plan.
Outcome 1
On completion of this unit the student should be able to produce, re ne and resolve a media product designed in Unit 3.
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Area of Study 2 Agency and control in and of the media
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The relationship between the media and audiences has never been more complex. The contemporary media landscape poses issues and challenges for the way that academics and commentators have traditionally theorised the nature of communication. The media has always been considered to have the capacity to in uence, but now the balance of power is shifting and arguments around who in uences who have become highly contested. The media and its audiences are now both thought to exercise agency; the capacity to act and exert power.Today the media not only produces and distributes content to audiences, it also generates and sustains social networks, which have, in turn, enabled new modes of production, distribution, consumption and reception based on the sharing of commercial and user-generated content. This has contributed to business models based on data aggregation and the harvesting and sale of personal information collected from what many individuals consider social and personalised media engagement. -
Laws and policies of the Australian Government and self-regulation by media institutions de ne and maintain standards through regulatory bodies and codes of conduct, but individual interaction with other media users, as in social networks, is not subject to these constraints. As the media increasingly crosses national borders, governments struggle to maintain control over the laws and policies created for their jurisdictions. These issues pose challenges for managing and regulating the use of the media by globalised media institutions, governments and the individual.
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Outcome 2On completion of this unit the student should be able to discuss issues of agency and control in the relationship between the media and its audience.
Assessment
School-assessed Coursework for Unit 3 will contribute 10 per cent to the study score.
Outcome 1: SAC
Analyse how narratives are constructed and distributed, and how they engage, are consumed and are read by the intended audience and present day audiences.
Total marks
School-assessed Task Marks allocated = 40
School-assessed Coursework for Unit 3 will contribute 10 per cent to the study score.
Assessment tasks
The student’s performance on the outcome is assessed using one or more of the following:
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a written report
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an essay
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short responses
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structured questions
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an annotated visual report
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an oral report
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a presentation using digital technologies.
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Outcome 2 SAC
Discuss issues of agency and control in the relationship between the media and its audience.
Marks allocated
Assessment tasks
The student’s performance on the outcome is assessed using one or more of the following:
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a written report
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an essay
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short responses
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structured questions
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an annotated visual report
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an oral report.
School-assessed Coursework for Unit 4 will contribute 10 per cent to the study score.
SCHOOL ASSESSED TASK
Assessment for Media includes a School-assessed Task. The student’s level of performance in achieving Outcomes 2 and 3 in Unit 3 and Outcome 1 in Unit 4 will be assessed through a School-assessed Task.which will contribute 40 per cent
The level of achievement for Units 3 and 4 is also assessed by an end-of-year examination, which will contribute 40 per cent.
Suggested Texts
At this time new texts are being created for the new course :Students may wish to review sample chapters from Heimeman Media ( new edition)
How to prepare
As significant part of the year 12 course is the planning development and documentation of a production design plan during Semester One that will provide the blueprint for the students major production to be completed in Semester Two: Students should give consideration to which Media form they wish to specialise in for their Media production - by reviewing the following
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A video or lm production of 3–10 minutes in length, including title and credit sequences.
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An animated production of no more than 10 minutes in length, including title and credit sequences.
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A radio or an audio production of a minimum of 8 minutes in length, including title and credit sequences.
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A digital or an analogue photographic presentation, sequence or series of a minimum of 10 original sourced
images shot, processed and edited by the student.
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A digital or traditional print production of a minimum of 8 pages produced and edited by the student.
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A digital and/or an online production that demonstrates comparable complexity consistent with the other media forms.
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A convergent or hybridised media production that incorporates aspects of a range of media forms and is consist
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If you can then determine which media form you prefer - you could utilise precious time over the end of year break giving serious thought to the type of production you would like to make . You could also use this time to further your skills in an area of production - such as filming - or editing - or photographic composition and processes
or layout and design - sound or radio recording - or digital online production