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Media Production Design Plan















Media production design


In this area of study student’s focus on the preparation of a production design plan for a media product designed for a specific audience in a selected media form. The design of a media production is an essential creative and organizational stage of the production process. Students develop and record concepts and ideas for production, documenting the intention of the proposed production, the audience/s for which the production is planned, how and where the production is designed to be consumed, and the intended effects on the specified audience. Media production design planning also details written and visual representations of the proposed production, including technical specifications appropriate to the selected media form, style and intention of the production. The design planning process varies from medium to medium, with each employing planning conventions specific to the proposed production and form and with consideration of the specified audience.


Students select one media form from the following list and adhere to the identified scope. They take into account the appropriate codes and conventions of the selected media form and the detailed profile of the audience determined by the student's research.


The media production design plan demonstrates how students will apply knowledge and maintain creative control of the technical processes they plan for their media production. The student's selection of the media form will be determined by the equipment available to them at the school.


Appropriation and sampling of media material to include in production should be considered carefully in the production plan to determine the contribution to the student's individual or distinctive product.


Clear conceptual reasons must accompany the inclusion of such material along with acknowledgment of the source.


The production of the media product is undertaken individually. However, the implementation of the production design plan may require a production crew to realise the student's intentions. This will occur under the sole direction of the student, documented in the production design plan and acknowledged in the production. Group production work and group media production design plans are not appropriate for this task




Getting Started


check out some design plans here





Complete these questions and submit to the teacher


Read  Media Production Plan  here


1. Which Media form appeals most to you in making a media production? – E.g. photography, video, print magazine, radio, digital online production


2. Why did you select this media form?


3. What is the length of the production required?


4. Have you had past experience with this media form?. Discuss


5 Provide a brief list of ideas that you have thought could be the topic- or theme for your media production


6. What things do you intend to research to help you establish and develop your idea?






The following Design Plan Guide and structure enables students to present   their Design Plan  in a clearly  organised sequence that demonstrates the birth  of your idea- your research and inspiration the development and conceptualisation of your idea, A clearly defined Statement of Intention  and all of the technical specifications you intend to use in  your production.


The challenge with your design plan is to creatively plan- and cover all aspects of your production before you  engage in any production work.

Think of your Design Plan as the Master blueprint for everything you will complete in your production in Term 3 when you begin. A great Production Design plan could be viewed by another Media student who could by virtue of the detail follow your plan and sequence to make the product



Chapter One:




In this chapter you should demonstrate your investigation, research, development of your idea, and projected audience you intend making your production for :


  • Investigating idea

  • Brainstorming

You may use

Spider graphs: Brainstorm Maps Lists

The Pitch 

Chapter Two 

Research Portfolio 

The research portfolio will include:

  • ●  Investigation into narrative, genre, style, media

    codes and conventions, and the characteristics of the works of practitioners to inform the students‟ production in a selected media form.

  • ●  Exploration of audience characteristics including the consumption of, engagement with and readings of works in the selected media form and analysis of how these references will assist the student in developing their own individual style. 


You must provide the sources from where your research / or images have been drawn from – this could be a website – book- magazine:   


By the end of this chapter it should be clear to the reader:


The medium you are working in

What topic you have chosen :

Your ideas and or themes that your production will focus on



Chapter Three 

Production Exercises 

The production experiments will include:
● Exploration and use of technologies, equipment, materials and processes in forms relevant to the

student‟s proposed media product that develops skills and investigates techniques, aesthetic and structural qualities.

● Evaluation of the use of equipment, media technologies, equipment, materials and processes that informs the students‟ proposed production. 

Each production activity or experiment should include documentation that contributes to the assessment of this outcome. The documentation should use appropriate media language and terminology. 


The exercises, experiments and activities are

just that.

● It is not expected that they will be complete productions. 

Documenting the Experiments 

If you are exploring new techniques and processes in the completion of your experiments, it might be necessary to find out further information from manuals, books or online tutorials. In your intention, provide a commentary on how you intend to use these resources when completing your production exercise. Include an alphabetised list of resources at the end of your intention.
It is also important that you don‟t just „cut and paste‟ the reference into your production design. Discuss how it has helped you complete your exercises. 

Keep a record of what you are doing while you complete your production experiments. This might include diagrams, photographs, screenshots, notes or technical details such as camera aperture, focal range and shutter speeds. 

Evaluating the experiments 

The evaluation of your production exercise is a summary of what you have learned by undertaking the exercise. It is not sufficient to simply say you achieved your intention. A good evaluation will provide a detailed commentary on the aesthetic qualities, technical equipment and media processes that you explored. 

Writing your Evaluation

Style and aesthetic qualities. How well did you achieve the style or aesthetic qualities that you hoped to achieve? How will you use or modify this approach in your production?

● Technical equipment. What did you learn about the operation of technical equipment? Technically, what do you need to be more aware of for the production? Are there issues you need to address before undertaking the production? 

Style and aesthetic qualities. How well did you achieve the style or aesthetic qualities that you hoped to achieve? How will you use or modify this approach in your production?

● Technical equipment. What did you learn about the operation of technical equipment? Technically, what do you need to be more aware of for the production? Are there issues you need to address before undertaking the production? 

Media processes. Do you need to modify or change your approach to media production processes? Is there a better way to go about your production? What do you need to learn more about?

● Further research. If you faced difficulties in the completion of your production exercise, explain how you will address this when you complete your production.

● Further experimentation. Can you use this as the basis for another exercise. 


Chapter Four 


   Statement of Intention


  • Detailed statement of Intention discussing the folio of work you intend to create     

  • Discussion of your audience and their characteristics , attitudes, expectations         

  • Equipment required: Software required 





Chapter Five




   The following chapters are for the visual planning -  specific use of production conventions 

   specific to your medium 



  • ●  Written: log line, story question, treatment, screenplay, shot list.

  • ●  Visual: storyboards.

  • ●  Codes and Conventions: camera techniques, acting,

    mise en scene, editing, lighting, sound, genre


This is the technical component of your design plan where students must examine the technical specifications required to produce a high quality photographic folio. Using the Production Plan specifications sheet- examine the specifications for your particular medium - you should include evry specification that is relevant to your production to illustrate your planning       

Chapter Six 

    ●  Roles, tasks, timelines. 


  • Location scouting sheets

  • ●  Call sheet

  • ●  Schedule

  • ●  Risk assessment

  • ●  Talentrelease

  • ●  Location fact sheet

  • ●  Location release

  • ●  Personalrelease

  • ●  Copyright clearance


  • Chapter  7


  • Completed during Production in Term 3


  • To gain insight whether the media product communicates the planned intent of production design, the student must seek feedback from others. From the feedback students undertake personal reflection and further refine and resolve their product. This can include:

  • ·  Documentation of iterations of the production

  • ·  Development, refinement of materials, technologies and processes

  • ·  Resolution of ideas.

  • The student must document the effects that the refinement has on the final media product. The documentation can be included in the media production design.

  • While students may incorporate pre-existing material in media productions, the use of such material may detract from the student’s capacity to develop an individual and/or distinctive product and may not allow a student the opportunity to fully demonstrate management and organisational skills. Any use of pre- existing material should be documented in the production design plan citing the source of the material with reference to recordings or websites.





VCAA  suggested Sample Production Timeline

  • ● NOTE: Students will commence their production in Unit 4.  From week 8  Term 2

  • ● Holidays: Filming.●

  • Week 2: Complete cut due. ●

  • Week 4: SAT Due




Design Plan Guide

Design Plan Chapter 6 Assistance 

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