• Area of Study 3 Media and change

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• Developments in media technologies have dramatically altered the media landscape and the relationship between the media and its audiences. Media convergence and hybridisation collapses traditional media boundaries and signi cantly alters the ways audiences engage with, consume, read, participate in, in uence and are shaped by the media. Digital technologies, interactivity, immersive content and participatory practices have become a feature of creation, production, distribution, engagement with, consumption and reception of the media. Media industries and institutions have adopted and adapted aspects of convergence to build and maintain audience share through new forms of interaction. All engagement with media is creatively, culturally and economically situated. Audiences are media consumers, producers, and products, often simultaneously. This is particularly evident in social media where public and personal communication is combined. Such platforms facilitate convergence between communities and commercial opportunities that are developed, built and maintained through common interests and creativity. New media can be conceptualised combining information and communication within the social contexts in which they operate. Changes in the media have social, emotional and ethical consequences for individuals and society. New media forms, products and processes are often controversial and may be mistrusted or devalued by existing media institutions, some audience segments and groups in society. Students examine the technologies, processes of production, characteristics, distribution, engagement with consumption and reception of media products in new media forms. Students investigate the relationship between emerging and pre-existing media forms, products and institutions. They evaluate the impact of developments on individuals, society and culture.

 

     Outcome 3 

 

     On completion of this unit the student should be able to discuss the in uence of new media technologies on society, a                              audiences,    the individual, media industries and institutions. To achieve this outcome the student will draw on key knowledge                and key  skills outlined in Area of Study 3. 

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     Key knowledge

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• the nature and forms of new media technologies and their relationship to traditional media technologies and forms

• characteristics of digital media audiences

• the ways audiences interact and engage with the media as a result of the growth of digital technologies across media forms

• the in uence of technological development, media convergence and hybridisation on society, audiences, the individual, media industries and institutions

• social, ethical and legal issues in the media industry in the last two years.

 

    Key skills

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• identify the nature and forms of new media technologies and discuss their relationships to traditional media technologies and forms

• discuss the chara

• cteristics of digital media audiences

• explain the ways audiences interact and engage with the media as a result of the growth of digital technologies across media forms

• analyse the in uence of technological development, media convergence and hybridisation on society, the individual, media industries and institutions

• analyse social, ethical and legal issues in the media industry in the last two years.

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     Assessment 

 

The award of satisfactory completion for a unit is based on whether the student has demonstrated the set of outcomes speci ed for the unit. Teachers should use a variety of learning activities and assessment tasks that provide a range of opportunities for students to demonstrate the key knowledge and key skills in the outcomes. The areas of study, including the key knowledge and key skills listed for the outcomes, should be used for course design and the development of learning activities and assessment tasks. Assessment must be a part of the regular teaching and learning program and should be completed mainly in class and within a limited timeframe. All assessments at Units 1 and 2 are school-based. Procedures for assessment of levels of achievement in Units 1 and 2 are a matter for school decision. For this unit students are required to demonstrate three outcomes. As a set these outcomes encompass the areas of study in the unit. Suitable tasks for assessment in this unit may be selected from the following:

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• audiovisual or video sequences

• radio or audio sequences

• photographs

• print layouts

• sequences or presentations using digital technologies

• posters

• written responses

• oral reports. Where teachers allow students to choose between tasks they must ensure that the tasks they set are of comparable scope and demand.

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