Media productions develop out of that which has come before. Media creators and producers frequently reference ideas and techniques that have been developed by others. Collecting, acknowledging and building upon ideas, structures, aesthetics and techniques informs the direction of media productions and an understanding of how audiences are engaged. Students investigate and research a selected media form to inform the development of their proposed production.

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This research contributes to the direction of their production design.

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Students conduct an investigation of aspects of the media form in which they will work, developing knowledge of narrative, genre, style, media codes and conventions and aspects of the works of media practitioners relevant to their proposed production. Students develop production skills that inform the production, design and development of a media product. They record their learning in documented research, annotated production activities, experiments, exercises and reflections.

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Media production development Outcome 2

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On completion of this unit the student should be able to research aspects of a media form and experiment with media technologies and media production processes to inform and document the design of a media production.

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Nature of task

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Exploration and investigation of a selected media form to inform the development of the student proposed production. Students develop knowledge of narrative, genre, style, media codes and conventions and the characteristics of works of practitioners that will inform the proposed production. They investigate how media products in selected media forms are consumed, read by and engage audiences. Students undertake production activities and experimentation to develop skills that inform the development, design, production and postproduction of the media product. Research and evaluation will be documented and include annotated production activities, experiments and reflections.

 

● Evaluation of the use of equipment, media technologies, equipment, materials and processes that informs the students‟ proposed production. 

 

Each production activity or experiment should include documentation that contributes to the assessment of this outcome. The documentation should use appropriate media language and terminology. 

 

The exercises, experiments and activities are just that.

 

● It is not expected that they will be complete productions. 

 

Documenting the Experiments 

 

References.

If you are exploring new techniques and processes in the completion of your experiments, it might be necessary to find out further information from manuals, books or online tutorials. In your intention, provide a commentary on how you intend to use these resources when completing your production exercise. Include an alphabetised list of resources at the end of

your intention.

 

It is also important that you don‟t just „cut and paste‟ the reference into your production design. Discuss how it has helped you complete your exercises. 

 

Keep a record of what you are doing while you complete your production experiments. This might include diagrams, photographs, screenshots, notes or technical details such as camera aperture, focal range and shutter speeds. 

 

Evaluating the experiments 

 

The evaluation of your production exercise is a summary of what you have learned by undertaking the exercise. It is not sufficient to simply say you achieved your intention. A good evaluation will provide a detailed commentary on the aesthetic qualities, technical equipment and media processes that you explored. 

 

 

Writing your Evaluation

 

Style and aesthetic qualities. How well did you achieve the style or aesthetic qualities that you hoped to achieve? How will you use or modify this approach in your production?

● Technical equipment. What did you learn about the operation of technical equipment? Technically, what do you need to be more aware of for the production? Are there issues you need to address before undertaking the production? 

 

Media processes. Do you need to modify or change your approach to media production processes? Is there a better way to go about your production? What do you need to learn more about?

 

●Further research. If you faced difficulties in the completion of your production exercise, explain how you will address this when you complete your production.

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● Further experimentation. Can you use this as the basis for another exercise.

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    Exercise  One   template    sample    documentation

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       Sample Only - students should consider this a guide only : Documentation should be included part of

       students Media Design Plan in chapter Three                     

 

• 1.Statement of Intention (Describe the general intention of your piece. What do you hope to achieve in this exercise. Outline the research you have engaged in   regarding your investigation  of narrative , style , media codes and conventions and the characteristics of works of practitioners  that you are undertaking  that will inform your  proposed production . What specifictions- eg, technical codes/conventions do you wish to examine.

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• References.

• If you are exploring new techniques and processes in the completion of your experiments, it might be necessary to find out further information from manuals, books or online tutorials. In your intention, provide a commentary on how you intend to use these resources when completing your production exercise. Include an alphabetised list of resources at the end of  your intention.

 

       Records Keep a record of what you are doing while you complete your production experiments. This might include diagrams, photographs,          screenshots, notes or technical details such as camera aperture, focal range and shutter speeds. 

 

• Discuss the  use of technical equipment and/or applying a certain media process and application to achieve a specific effect or to express an artistic style: What equipment will you use? 

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      Audience

• The audience you wish to engage

     -intended reading   how you intend to engage your audience. 

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      Resources

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      Record

 

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     2.Specifications  (Discuss the two specifications that will best help you convey your selected concepts/ideas to your intended audience.                  

        Explain how you plan to explore /examine or use the specifications to communicate meaning or to achieve your style/ application or

        process)

 

       Specification1 

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      Specification 2  

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     3.Evaluation

 

       Style and aesthetic qualities. How well did you achieve the style or aesthetic qualities that you hoped to achieve? How will you use or modify        this approach in your production?

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    ● Technical equipment. What did you learn about the operation of technical equipment? Technically, what do you need to be more aware of for        the production? Are there issues you need to address before undertaking the production? 

 

      Media processes. Do you need to modify or change your approach to media production processes? Is there a better way to go about your           production? What do you need to learn more about?

 

   ● Further research. If you faced difficulties in the completion of your production exercise, explain how you will address this when you complete       your production.

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  ● Further experimentation. Can you use this as the basis for another exercise. 

 

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